CAMPAIGN RECOGNISED
prestigious award!
The Cannes Lions International Advertising Festival - which is regarded as the Oscars of the advertising world - included a category for the best PR-led integrated campaign for the first time ever. The Pigs Are Worth It campaign won a prestigious PR Lion!
Click here to read – and see- more about the winning entry.
prestigious award!
The Cannes Lions International Advertising Festival - which is regarded as the Oscars of the advertising world - included a category for the best PR-led integrated campaign for the first time ever. The Pigs Are Worth It campaign won a prestigious PR Lion!
Click here to read – and see- more about the winning entry.
POSTER HITCH ON A TECHNICALITY
COMPLAINT TO ASA OVER BPEX ADS
The ASA received a total of three complaints including Vegetarians International Voice for Animals (VIVA!) and Compassion in World Farming (CIWF) about a single BPEX poster “Pork, a Guide to the Cuts” which appeared in 2008.
One of the complaints was rejected, however, the complaint by CIWF against the use of the phrase “British pig farmers have very high welfare standards” was upheld. click here read more...
COMPLAINT TO ASA OVER BPEX ADS
The ASA received a total of three complaints including Vegetarians International Voice for Animals (VIVA!) and Compassion in World Farming (CIWF) about a single BPEX poster “Pork, a Guide to the Cuts” which appeared in 2008.
One of the complaints was rejected, however, the complaint by CIWF against the use of the phrase “British pig farmers have very high welfare standards” was upheld. click here read more...
PIG FARMERS CRISIS FILM AS PART OF FIGHT FOR FAIRER PRICES An Inconvenient Trough, a documentary series produced by a group of pig farmers from across the country, looks at the struggle the whole pig industry has faced over the past year due to rocketing feed prices.The short series focuses on pig farmers’ fight for fairer prices and their battle to save Britain’s pig industry, which has some of the highest animal welfare standards in Europe. read more... |
Register your support - 20,000 already have!
Pig farmers are asking for your support in getting a fair deal. Your support could help save the British industry, which operates to very high standards of quality and welfare.
SIGN THE PETITION
if you care about quality and choice.
SIGN THE PETITION
if you care about quality and choice.
The petition has already attracted more than 20,000 signatures.
Make sure you add your support by signing the petition NOW.
Make sure you add your support by signing the petition NOW.
Top Chefs Choose Pork
Celebrity chefs Phil Vickery, Lesley Walters, Aldo Zilli and Antony Worrall Thompson are all backing the campaign to support pig farmers on the brink of extinction because of the surge in feed prices.
Celebrity chefs Phil Vickery, Lesley Walters, Aldo Zilli and Antony Worrall Thompson are all backing the campaign to support pig farmers on the brink of extinction because of the surge in feed prices.
